Sunday, 16 February 2014

Introduction of merchandising| FASHION 2 FASHION WORLD

Fashion merchandising refer to the buying  and selling function of the retailer and to the trader , design to present the right product at the right place  in the right time at the right price in the right quantity and with the right sales promotion.

 There are six parts of merchandising
Right product
Right price
Right place
Right quantity
Right time
Right sale
Why is fashion merchandising necessary in market?

The basic definition of merchandising is buying and selling of goods for the purpose of mating profit; merchandising is concerned with all of the activities. Necessary to provide store customers with the merchandising, what they want to buy when and where they want it. And at what prices they can afford ad willing to pay this involves making buying planning understanding the customs selecting the merchant and promoting and selling the goods to the costumer or consumer merchandise is done by both manufacture merchandise is done by both manufactures and retailer’s for manufactures merchandising begun with estimating customers demand in terms of style- size, color quality and price to a sample, quantity according to buyer and retailers. designing is also play most important role in fashion market merchandising also ordinate with designing the goods and selecting the fabric designing the packing pricing advertising  and other sales promotion activities ( fashion show, magazines newspaper by internet online shop, television)directing  the sales division and the actual selling of the goods.
For retail merchandising also begins with forecasting customer wants and desire, the retailer must know what and type of merchandise in terms of color size style price and other selection factor the stares customer want to purchase , merchandising for the retailer include disarming  sources  from which to purchase , selecting  and purchasing the goods.

The retails merchandiser may be responsible for training sales people selling the goods and handing any   merchandise returns and adjustment the goods of merchandise for both manufacturer and retailer is to sell merchandise at a profit the merchandise must consider the cost of the merchandiser as well as of the cost   involve in receiving handing promoting and selling of the goods the goods in order to achieve a profit

Important Steps a buyer follow in fashion merchandising:-
PLANING
BUYING
SELLING
A merchandiser must be follow rules of business and market demand, we founded merchandising is a consumes oriented process by knowing what people want and why they want and at what price  they will buy it ,when at need urgent and at on which quantity  they can absorb it.
The following steps in merchandising are as follows:-
PLANNING:- Is an estimate or forecast that include provision for constant advisement to actual result we need to go through anticipatory factor while we make an economic plan.
BUYING:- the fur’s  to actual  buying called powerful/sourcing this requires a proper assessment and assortment of sales  and inventory plan`s along with the relatives planning process are the basic on which stock is purchased  while buying is done by classification price line size color and qualities approved by merchandise manager or designer
SELLING:- This initially include communication and promotional activities basically it is the means that accelerates the sales and promoters  the image of the company or store in fashion merchandising the promotional activities is done by selling emotions therefore we must make our promotion also that the customs want to better him sell and want that the merchant offer
Major requirement in an apparel firm
The garment industry is categorized by manufactory firm of all sized the major requirement in an apparel firm.
The apparel industry firm is divided into three major departments and that is design production and merchandising sales.
The design department is handled by the designer a merchandising is responsible for producing collection through the year for exam-fall winter spring summer etc.. large companies often divide styling responsible little between the designer and the merchandiser work with several other divisions within a company each with its own designer.
A Merchandiser research about fashion and fashion trends identities best seller promote the line and involves member that is track sales and profit designer ran the work room sketcher and consults with pattern maker and sample makers to produce the first sample.